How to Create an Awesome Blog

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author Ian Cleary explains his four-step process to creating a blog that help make your business a success.

If you use the right approach, your blog will draw more and more traffic that will result in you becoming recognized in your industry, building amazing business partnerships, and setting up systems for the low-cost acquisition of customers for your business.

Can you achieve success and see rapid growth in your blog and business over a short period of time? Absolutely. Let’s get started by using this four-step process.

1. Research your market to identify what makes your blog different.

Identifying a niche or something that helps differentiate your blog from other competitor blogs makes a massive difference in accelerating your blog’s growth. This involves doing your research to find out who your competitors are, what they’re writing about, what gaps exist in areas that they don’t write about, and how popular the content they create is.

First search Google for keywords relevant to your product or service to see who appears regularly. Check out their content and see what they write about. Also research the competitors you already know to see what they write about.

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